Census

Census is a leading provider of audit and advisory services to SME customers across Finland

Vision

Helsinki, Finland

Patrik Sallner

EUR 20m

2026

Investment Thesis

Sizable, non-cyclical Finnish audit market with demand underpinned by regulatory requirements – with SME segment outgrowing overall market
Fragmented market with no PE-backed platforms to-date – room to establish a new nationwide leader in the SME segment
Strong local market positions, reputations, and customer satisfaction for each group company
Diversified customer base of over 13,000 customers with low concentration risk
Asset light business with high cash conversion, margins and growth

Growth and development initiatives

Roll-out of AI based tools to boost efficiency and competitiveness
First mover advantage in consolidating the Finnish audit market
Cross-sell and upsell built on trusted, long-term client relationships
Service offering expansion into adjacent services such as tax, legal, HR, and ESG advisory
Central efficiency initiatives focused on digitalization, compliance, and resource & best practice sharing